Cookie Policy

Last updated: January 19, 2026

1. Introduction and Scope

Welcome to Mednova. This Cookie Policy explains how we use cookies and similar tracking technologies on our website, www.mednova.co.za. We are committed to respecting your privacy and ensuring that your browsing experience is transparent and compliant with applicable laws.

This policy outlines the types of cookies we use, their purposes, and how you can control them.

2. What Are Cookies?

Cookies are small text files stored on your device (computer, smartphone, tablet) when you visit a website. They enable the website to recognize your device and remember your preferences or activities over time. Similar tracking technologies include local storage, server logs, web beacons, and tracking pixels.

3. Types of Cookies We Use

Based on how they are used, cookies on our website fall into the following categories:

a) Necessary Cookies

Essential for website functionality.
Enable core features such as login and theme preferences.

b) Performance Cookies

Collect information on how visitors use our website.
Help us improve user experience.
Examples: Google Analytics (GA4, Universal Analytics).

c) Functional Cookies

Remember user preferences and settings.
Example: Theme/display preferences, login/authentication status.

d) Targeting/Advertising Cookies

Track users across websites for advertising purposes.
Examples: Google Ads, Facebook/Meta ads, re-targeting cookies.

4. Cookies We Use

Below is a detailed overview of the specific cookies we utilize, their purposes, and retention periods.

Cookie Name	Type	Purpose	Retention Period
Google Analytics (GA4)	Performance	Tracks website usage to improve our services	2 years
Universal Analytics	Performance	Similar tracking for analytics	Up to 2 years
Theme Preference	Functional	Remembers display/theme choices	1 year
Login Authentication	Functional	Maintains user login session	Session (until browser closes)
Google Ads/AdWords	Targeting	Tracks ad campaign performance	2 years
Facebook/Meta	Targeting	Facilitates ad targeting and retargeting	1 year
Retargeting Cookies	Targeting	Shows targeted ads on third-party sites	1-2 years
A/B Testing Tools	Performance	Collects data for site optimization	Variable, often 1 year

*Note: Cookies may be deleted or expire earlier depending on your browser settings.**

5. Third-Party Cookies

Our website employs third-party services, including:

Google Analytics for website analytics.
Google Ads/Meta for advertising and re-targeting.
A/B testing tools for website optimization.

Third-party providers may place cookies directly on your device to collect data about your browsing activity. Their privacy practices are governed by their own policies, and we recommend reviewing their privacy policies.

6. Cookie Consent and Control

Currently, Mednova does not have an active cookie consent banner or mechanism, which means cookies may be set when you visit the website.

How you can control cookies:

You can adjust your browser settings to refuse or delete cookies.
Please note that disabling cookies may limit some functionality of the website.

7. Managing Cookies Through Browser Settings

Most browsers allow you to manage cookie preferences:

Google Chrome:Manage cookies and site data
Mozilla Firefox:Manage cookies and site data
Safari:Manage website data
Edge:Manage cookies

To withdraw consent:

Modify your browser settings as outlined above.
Alternatively, delete existing cookies via your browser options.

8. Updates to This Policy

We may update this Cookie Policy from time to time to reflect changes in technology or legal requirements. Any updates will be posted here with a revised “Effective Date.”

9. Contact Information

If you have questions regarding this Cookie Policy or wish to exercise your rights, contact us at:

Email: reception@mednova.co.za

Summary

This Cookie Policy aims to inform you about our practices regarding cookies and similar technologies. We encourage you to review and manage your cookie preferences through your browser settings or participate in future consent mechanisms once implemented.